HCIM is pleased to welcome Laurie Kirkland as Director of Sales & Marketing. Laurie worked for several years as an advertising coordinator for trade show publications where she helped clients to market their products in industry magazines. Before coming to work for HCIM, Laurie served as Director of Business Development for a large full-service clearinghouse firm that offers healthcare providers an array of revenue-cycle management services, including a practice management system, electronic health records, and a patient health registry. During her tenure there, Laurie was involved in both payer and provider contracting and worked closely with payers to streamline their Electronic Data Interchange (EDI) processes, make their claim shops more efficient, and reduce their costs.
During her nine years as Director of Business Development, Laurie helped her clearinghouse’s payer list grow from hundreds of payers to over 5,000 payers for their providers to choose from. In that same time, the number of providers that sent claims to her clearinghouse grew from thousands to well over 150,000. Laurie was also responsible for managing the larger medical group accounts, exhibiting at trade shows, and working with Regional Extension Centers across the country to promote Electronic Health Records (EHR).
“We at HCIM are excited to have Laurie join our team. Her background with payer operations and provider relations make her a perfect match to promote HCIM’s healthcare payer business process automation product solutions and services to a growing client base. Her dedication to healthcare payers and deep knowledge of their business will prove to be a great asset to both our company and our clients,” said Michael Wilson, President & CEO of HCIM.
Laurie will serve on HCIM’s Leadership Team and will spearhead HCIM’s sales and marketing initiatives. In addition to overseeing the activities of HCIM’s Marketing Department, Laurie will develop HCIM’s new sales strategy and attend industry trade shows on behalf of HCIM.
“I look forward to using my healthcare knowledge and industry experience to promote and deliver the best products and services that HCIM has to offer. It’s exciting to be a part of a growing company that focuses on solving and streamlining many of the operational issues facing healthcare payers today,” said Laurie.
Laurie has a Bachelor of Arts degree in Cultural Anthropology from the University of California Santa Barbara. She lives in sunny Southern California where she enjoys cooking, tending her garden, spending time on the beach, and traveling to our country’s beautiful National Parks. As if a new job wasn’t enough, Laurie also has her hands full with a new puppy.